Month: July 2016

How Should one Manage Their Clients Expectations?

To become a successful photographer, it goes without saying that your success will depend upon your ability to satisfy your clients. Not only does a happy customer translate into an increased likelihood of their return business in the future, but it also generates word-of-mouth marketing that is vital for a photographer to increase their customer base.   Often however, customers’ satisfaction levels can be influenced by factors beyond the technical skills you possess as a photographer. In some instances, it is the expectations of clients that will determine whether they’re pleased with the final results. With this in mind, photographers need to be well prepared to manage their clients’ expectations.   There are various strategies one can adopt when dealing with clients, however, the first and most vital step is to realise that every client has different expectations from the next, meaning a ‘one size fits all’ approach won’t always… | Read the full article


Creating Work That Matters – Who’s the Judge?

Late last month, renowned photographer and filmmaker Ted Forbes took to the camera, delivering a few ‘home truths’ towards photographers. In what became an emotionally charged narrative, Forbes argued that “nobody cares about the work that you’re doing as a photographer”, particularly given an “over-saturated” marketplace. How to stand out and overcome this perception? By creating “work that matters”. There are certainly elements of truth to these statements, however, it would also be amiss to depict the matter in such a ‘black and white’ account.   Forbes is certainly correct to define the photography industry as “over-saturated”. In every aspect of the photography industry there are professional photographers competing against one another, now joined by a chorus of emerging amateurs with access to affordable equipment. All of this sits within the haze of social media, where hobbyists flood the internet with pictures from their camera phones or point-and-shoots – to some extent, devaluing the appreciation… | Read the full article


How Should You Respond When a Customer Asks for a Discount

Most, if not all of us, are guilty of it from time to time. Whether it’s an application for a mortgage, the purchase of a vehicle, flights and accommodation, internet and mobile phone bundling, or other big ticket purchases – we’re often on the lookout for a discount. After all, who doesn’t love a bargain!? But when the shoe is on the other foot and your customers, whether they be repeat or potential customers, begin to ask for discounts, how should you respond?   First, it’s important to adjust your expectations to anticipate such requests. Don’t view them as a way for clients to diminish your work – after all, repeat customers certainly value it more than anything or else they would not return, and potential customers would be none the wiser. Instead, understand that it’s not unusual for customers to operate with a mindset where they try to exit… | Read the full article


Hands up if You’re Tired of Seeing Camera Phones at Concerts

As professional photographers, it is easy enough to brush aside the role camera phones play in today’s society. While ill equipped for professional use, such devices do allow mainstream audiences and ‘hobbyists’ to take an interest in photography – even if it is just a fleeting interest. In the grand scheme of things, there is a downside to this – forcing many to misconceive how difficult it is to become a successful photographer. On the contrary however, one could also argue that another medium of photography promotes a healthy degree of competition and encourages novices to explore the field further. For these reasons, recent news from Apple, regarding the approval of a patent that could disable iPhone cameras at major events, has the potential to make a ripple on the wider photography industry. If you haven’t heard the news, the technology giant has been granted a patent which would utilise… | Read the full article