It’s easy to think of photography as an individual industry. After all, you’re likely operating as a sole trader business, while also ‘competing’ for work against others you may never even meet. But behind this façade it’s important to learn that becoming a better photographer is often leveraged through the relationships you form while working with those around you.
On the one hand, you might be tempted to view other photographers as competitors. And in some instances, you’re right. However, if you’re looking to attract and sustain the right type of customer – that is, a loyal one – then you’ll learn that these clients often make their decision based on unique facets specific to a photographer. For example, their creative flair or personality.
In this sense because imitation isn’t necessarily desirable as a photographer when you’re trying to build your own brand, and you don’t want to attract every type of client, the only things you should take from others are some of the insights and learnings they can share.
Similarly, peer and mentor like figures within the industry offer a channel for one to soundboard their work. They offer reliable and constructive feedback rather than just praise like that we receive from family, friends or those we know on a personal level who are less inclined to provide constructive criticism – particularly when it’s an area they have no formal experience within.
The feedback process doesn’t need to be restricted to the same genre of photography either. Those from a separate category are just as well versed to comment on technical and visionary elements. In fact, diversity of opinion and working with professionals from other categories is what will allow you to open your mind and develop your talent.
Industry success is also highly dependent on the other stakeholders within the industry – such as models, makeup artists, clients and so forth. Therefore, it becomes fundamental that you manage these relationships in such a manner that is productive in developing your career. Take time to understand and get to know the models you work with. You want them to open up to you and be without inhibitions. Seek to understand their personality so that your work can allow it to shine through.
You might not know anything about makeup, nor have any interest in it for that matter. However, how many times have you had a client come back asking for a reshoot because they didn’t like their makeup? Then think about how many times a makeup artist would likely hear the same comments. Creating dialogue with the artist can help one another learn what works and what doesn’t. Just because makeup looks fine in person, it doesn’t mean it will look the same in photos. In the same manner, allowing the makeup artist to share their experience via suggestions can also help you refine your work, or take on a different creative angle.
All in all, step outside your comfort zone and embrace the learnings of those around you. None of us know all there is about the industry, but by sharing and exchanging experiences we can better ourselves and our careers.
