It’s not always easy for photographers to maintain the momentum behind the growth of their business. On the one hand, while focusing on the technical aspect of one’s career is an obvious necessity, the same emphasis isn’t always paid to the underlying business. Here are four ways to help you grow your photography business.
Manage Your Time Carefully
It might seem like the right thing to do by taking on as many clients as you can, but there is another side of the story to consider. When you fill your schedule with shoot after shoot, particularly those that might not align with your particular vision, you are diverting your attention away from your core clients. As such, you may not able to reach as many of them as possible.
Time which you would otherwise spend shooting a non-core client, could instead be used to tighten up or improve the back-end side of the business. Things like understanding the business’ cashflow, engaging in marketing, refining contracts or policies, and assessing your performance against a goal-oriented business plan. If you’re also able to find the time to network, even better! Once you have these things in place, you’ll notice you’re operating a leaner and more efficient business.
Nail Your Social Media Presence
Now that we all have a social media presence in this day and age, it’s important to connect with your target audience through the likes of Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Regular, consistent and engaging content are the key here. You want to find the right chord to interact with your audience. Not to mention, sharing some of your best shots is a sure way to illustrate your talent and get people talking. What’s more, this is something you can do yourself rather than outsourcing it for a premium price.
Create Leads Through Value Offerings
Partner with affiliated merchants within your industry to create unique offers or specials on behalf of those businesses. More importantly, as a measure to pass this onto prospective clients, require them to register and confirm their contact details (i.e. email address).
Not only will your partner have a vested interest in helping promote your business to further their own, but you can secure verified leads which you can add to your mailing list and target directly. This approach can also be integrated with informational booklets that are the source of interest for leads, such as wedding planning.
Invest Into Your Business
Of course, things like putting funds back into your business to improve advertising and marketing is a given. The consistency of a brand is not to be underestimated either, nor is the importance of having a memorable internet domain name that is in alignment with this. But there is also the matter of investing time and effort beyond the normal scope of a photographer. As a sole trader, competing in an industry where personality and vision can make a big difference, share your thoughts with prospective clients and peers by penning regular blog pieces.