1. 4 Tips to Help You Grow Your Photography Business

    February 11, 2017 by Rene Anthony


    It’s not always easy for photographers to maintain the momentum behind the growth of their business. On the one hand, while focusing on the technical aspect of one’s career is an obvious necessity, the same emphasis isn’t always paid to the underlying business. Here are four ways to help you grow your photography business.   Manage Your Time Carefully It might seem like the right thing to do by taking on as many clients as you can, but there is another side of the story to consider. When you fill your schedule with shoot after shoot, particularly those that might not align with your particular vision, you are diverting your attention away from your core clients. As such, you may not able to reach as many of them as possible.   Time which you would otherwise spend shooting a non-core client, could instead be used to tighten up or improve… | Read the full article

  2. Taking Risks with Your Photography

    February 4, 2017 by Rene Anthony


    There’s a mantra held by some that in life taking risks results in great rewards. There’s certainly many examples out there to consider, without even including those risks defined as detrimental to one’s health and safety which are NEVER worth attempting. The subtle nuance lies with calculated risks – risks which have been carefully assessed to establish the likely outcome. Rather than taking death-defying risks to land the perfect shot, calculated risks are what can help photographers improve their business.   Allow Yourself to Feel Anxious or Uncomfortable When it comes to complacency, we can sometimes be our own worst enemy. As we’ve detailed previously, a feeling of self-doubt or anxiety allows a photographer to analyse their own work in a new light. This feeling also encapsulates insecurity, which prompts us to ask ourselves – what is our rationale for a particular shoot or project? What does it actually mean… | Read the full article

  3. Submitting Your Wedding Photos for Publishing

    January 26, 2017 by Rene Anthony


    One of the difficulties that wedding photographers face is the challenge of having their work published online or in a magazine publication. With so many photographers vying for the limited space available, it’s easy to see how vital this coverage can be. Not only will it showcase your creativity and talent, but it will serve as some of the most effective marketing available – because it is directly targeted to your core audience.   Noting these benefits, we offer these tips to wedding photographers looking to have their work published. While we anticipate they will improve your chances, at the end of the day the detail and quality of your photos, as well as the story your work is able to convey, will both be defining factors. Make sure all Parties are on the Same Page One of the first things you want to get right is to ensure that… | Read the full article

  4. Alternative Ways to Attract New Photography Clients

    January 8, 2017 by Rene Anthony


    As one might expect, with the benefits associated in having a diverse base of clientele, photographers are often competing to attract new clients. While we are accustom to personal websites and online advertising being the norm within the industry, there are still other ways to attract new leads and convert them into clients. What’s more, none of these particular methods rely upon a ‘hard sell’, yet can be just as effective.   Networking The photography industry is by no means restricted to operating independently. In fact, networking and collaboration is just one vital way that a photographer can grow their book of clients. For instance, wedding photographers could build rapport with makeup artists, who might then be able to advocate for you with another of their own clients.   Similarly, fashion photographers might be well poised to maintain close ties with the designers and/or models they work with, particularly considering… | Read the full article

  5. Building Rapport With Your Clients For a Photoshoot

    December 11, 2016 by Rene Anthony


    Regardless of the industry one works in, building rapport with your clients is one of the most important considerations. Not only do you increase the effectiveness of your output, but you also increase the prospects of repeat work from said clients. In turn, you’re also positioning yourself well to generate work from new clients, as word of mouth is one of the most effective forms of marketing for any business. How then can one build rapport with their clients? We discuss a few of the considerations that photographers should be mindful of.   Pay Attention While the opportunity won’t always be available, any instances you do have to meet your client informally for a quick chat will do wonders to let them know that you’re accessible. This opportunity is also valuable to ask questions and understand the specific requirements of each client. After all, because every project is different, you… | Read the full article

  6. How Can Photographers Boost Their Productivity

    November 4, 2016 by Rene Anthony


    Despite technology becoming increasingly sophisticated, it seems that we’re never quite content with the extent of our own productivity. We’re always on the lookout for a way to simplify our procedures or realise efficiencies that boost our productivity. When it comes to photography, things are no different – with a few measures that photographers can adopt, one can transform their output to have a more profound impact on their business. Never underestimate the importance of planning Create a series of schedules that cater for the short-term ‘here and now’, as well as longer term plans. For instance, have a checklist that covers the daily tasks that you need to complete, while also setting about weekly or monthly goals (perhaps such things as the number of new leads, or an increased engagement in social media). For many, visual checklists or lists are easier to manage.   Short term planning should allocate… | Read the full article

  7. Do Photographers Still Need Their Own Website?

    August 19, 2016 by Rene Anthony


    In one of our recent blogs, we looked into the popular online advertising options available for professional photographers. While certain options like the Yellow Pages have been around for a long time, and others like Oneflare are still emerging, the predominant trend has seen Photographers opting to use Facebook (and Instagram), often in place of a dedicated website. While the rise of social media has been notable in recent years, with everyone just about owning an account, do photographers still need their own dedicated website?   In answering this question, we need to consider that despite the growing importance of social media for businesses, its use will always be angled towards an informal approach. While there are enthusiasts and followers who are likely to find it easier to browse your photography work via social media, they’re not necessarily the clients who will lock you in for a shoot without any… | Read the full article

  8. Does Giving Away Photos Devalue the Work of Photographers?

    August 11, 2016 by Rene Anthony


    Through our Facebook page, we recently brought you the story of one professional photographer who has turned towards giving away the majority of his photos for free. If you haven’t caught the story, and are as surprised as we were when first hearing about it, then it can be summarised as follows.   The Swiss photographer started his career working on the design side of things, often utilising the photos of others to develop his own work for clients. Sensing he hadn’t given back ‘his share’ of content towards a community which effectively helped him further his own career, he took interest in the concept of a community photo sharing website. Defying his own expectations, the photographer’s portfolio soon took on an unprecedented following, with the likes of Apple even using one of his photos. Numerous other users provided links to his website and in the process, supported the generation of new… | Read the full article

  9. Online Advertising for Photographers – What are Your Options?

    August 5, 2016 by Rene Anthony


    When it comes to generating new business, the digital realm has afforded professional photographers new exposure and publicity through a means of advertising that was previously not available. However, with an assortment of options on offer, how can photographers gauge whether they are getting the best return on their marketing expenditure? In an effort to help make your next marketing decision easier, we’ll now look into the main online advertising options.   Yellow Pages The iconic yellow-covered phone book has transformed itself in recent years to include an online directory and mobile app platform. Photographers can place advertisements, which are listed via the company’s online directory, voice directories, mapping sites, and all the major search engines. Advertisers may evaluate their ROI as measured by leads, listing appearances, listing interactions, and call tracking. While one complimentary listing is available per customer per address, managed services start from $18/month (without any images,… | Read the full article

  10. How Should one Manage Their Clients Expectations?

    July 29, 2016 by Rene Anthony


    To become a successful photographer, it goes without saying that your success will depend upon your ability to satisfy your clients. Not only does a happy customer translate into an increased likelihood of their return business in the future, but it also generates word-of-mouth marketing that is vital for a photographer to increase their customer base.   Often however, customers’ satisfaction levels can be influenced by factors beyond the technical skills you possess as a photographer. In some instances, it is the expectations of clients that will determine whether they’re pleased with the final results. With this in mind, photographers need to be well prepared to manage their clients’ expectations.   There are various strategies one can adopt when dealing with clients, however, the first and most vital step is to realise that every client has different expectations from the next, meaning a ‘one size fits all’ approach won’t always… | Read the full article