1. News Photographers, The Times They Are A-Changin’

    May 21, 2017 by Rene Anthony

    The legendary Bob Dylan put it best when he penned the infamous song, ‘The Times They Are A –Changin’. The tune, which has been used as an emblem of protest and uprising in recent decades, speaks volumes about where we are at today with news corporations and photographers in Australia.   Last month, News Corp made the announcement that it would be cutting jobs across its offices throughout the country, with photographers facing the prospect of redundancy. The company initially distanced itself from the gravity of the claims by downplaying the impact of the job losses, saying the business would transition from a “one hundred percent in-house model to a hybrid model where we retain a core team of specialist photographers combined with freelance and agency talent”. In recent days however, the number of photographers facing redundancy has been quoted as being up to 70.   What we’re seeing are… | Read the full article


  2. Presenting Your Portfolio for Review

    April 13, 2017 by Rene Anthony

    Portfolio reviews may be used as a showcase to prospective clients, and as appraisals that offer photographers an invaluable mechanism to receive feedback on their work. They can also form a critical step for photographers who are looking to monetise their work through art or digital enterprises.   One of the first steps a photographer needs to acknowledge however, is whether they are ready to showcase their work for evaluation – be it by peers, partners or clients. After all, it is in our nature to create a lasting impression from our first encounters, so you want to be sure your work is a representation of your true abilities. At the same time, you also need to be prepared to discuss your work and create a strong bond with the other person.   It goes without saying that you should put in the necessary preparation. But what exactly does this… | Read the full article


  3. Why are my Photography Leads not Converting into Clients?

    April 5, 2017 by Rene Anthony

    Despite our best efforts, sometimes we’re left scratching our heads pondering why our leads didn’t convert into clients. While this isn’t an issue restricted to the photography industry, the sheer volume of competition out there exacerbates this problem, particularly for new photographers who are yet to fill their books with clients. With this in mind, we consider three of the common reasons that photography leads don’t convert into clients.   Too Many Options Ever been in a situation where you’re presented with so many options, you have difficulty making a decision? You haven’t? Well, perhaps surprisingly then, it’s worth knowing that too many options can confuse or overwhelm prospective clients. Contrary to what you might think, trying to cater for too many possibilities can be detrimental. This is most evident when clients are relying on you for your expert judgement. Consider simplifying your core offerings and pricing structure based on… | Read the full article


  4. Balancing Photography with Your Personal Life

    February 26, 2017 by Rene Anthony

    pexels-photo-256737

    We previously touched on the difficulties some photographers face when their passion for photography becomes a monotonous grind leading to potential burnout. One of the facets we noted concerned not overthinking things, and occupying your mind with other interests, pursuits, hobbies and those around us who we care about. When it comes to managing one’s personal life, how can one strike the right balance with their photography career?   Administrative Block-outs With our constant connection to technology via smartphones, we’re often tempted to feel as though we need to monitor and reply to every email that comes our way as soon as it is received. This might seem like a logical approach, but it’s not necessarily the most efficient – particularly when you are in the middle of something else and trying to manage multiple tasks at the one time. What’s more, it can also creep into your personal life… | Read the full article


  5. 4 Tips to Help You Grow Your Photography Business

    February 11, 2017 by Rene Anthony

    computer-767776_640

    It’s not always easy for photographers to maintain the momentum behind the growth of their business. On the one hand, while focusing on the technical aspect of one’s career is an obvious necessity, the same emphasis isn’t always paid to the underlying business. Here are four ways to help you grow your photography business.   Manage Your Time Carefully It might seem like the right thing to do by taking on as many clients as you can, but there is another side of the story to consider. When you fill your schedule with shoot after shoot, particularly those that might not align with your particular vision, you are diverting your attention away from your core clients. As such, you may not able to reach as many of them as possible.   Time which you would otherwise spend shooting a non-core client, could instead be used to tighten up or improve… | Read the full article


  6. Telling Clients About Your Other Job

    December 31, 2016 by Rene Anthony

    man-people-space-desk

    One of the articles that caught our attention recently was written by a UK based cinematographer and videographer for Fstoppers, detailing the dilemma that photographers face in deciding whether to tell their clients they have another full-time job. While predominantly angled towards part-time photographers, the reality is, even full-time photographers might find themselves in a position where they work on other tasks or jobs as a part-time commitment. What one needs to consider in addressing the issue, is that photographers often step into the industry and proceed courtesy of a slow and gradual rise. Rarely, if ever, can a photographer command the sort of work volume that would allow them to commit themselves entirely to a career that often relies upon making a name for yourself and word of mouth. There will also be periods where for a more established photographer there is less volume of work, or personal goals… | Read the full article


  7. Building Rapport With Your Clients For a Photoshoot

    December 11, 2016 by Rene Anthony

    people-apple-iphone-writing

    Regardless of the industry one works in, building rapport with your clients is one of the most important considerations. Not only do you increase the effectiveness of your output, but you also increase the prospects of repeat work from said clients. In turn, you’re also positioning yourself well to generate work from new clients, as word of mouth is one of the most effective forms of marketing for any business. How then can one build rapport with their clients? We discuss a few of the considerations that photographers should be mindful of.   Pay Attention While the opportunity won’t always be available, any instances you do have to meet your client informally for a quick chat will do wonders to let them know that you’re accessible. This opportunity is also valuable to ask questions and understand the specific requirements of each client. After all, because every project is different, you… | Read the full article


  8. Why There is Merit in Working with Others

    November 25, 2016 by Rene Anthony

    people-woman-coffee-meeting

    It’s easy to think of photography as an individual industry. After all, you’re likely operating as a sole trader business, while also ‘competing’ for work against others you may never even meet. But behind this façade it’s important to learn that becoming a better photographer is often leveraged through the relationships you form while working with those around you.   On the one hand, you might be tempted to view other photographers as competitors. And in some instances, you’re right. However, if you’re looking to attract and sustain the right type of customer – that is, a loyal one – then you’ll learn that these clients often make their decision based on unique facets specific to a photographer. For example, their creative flair or personality.   In this sense because imitation isn’t necessarily desirable as a photographer when you’re trying to build your own brand, and you don’t want to… | Read the full article


  9. What if Your Client Wants a Reshoot

    October 30, 2016 by Rene Anthony

    studio-reshoot

    For what seems like an eternity, professional photographers have had to contend with others telling them how to approach their own work. And with camera phones now widespread, there is no shortage of ‘armchair’ experts who believe they are ‘qualified’ to take photos. Sometimes, this includes clients. What should you do when a client tells you that they don’t like your photos and want a reshoot?   As we’ve detailed in the past, a good relationship between a photographer and client centres on the principle of managing expectations. Where you’ve set your policies in place, there is less room for ambiguity when it comes to unwarranted claims and criticisms. But even with a contract, a client can still find reason to remain unhappy with the work you’ve done – leading to the request for a reshoot.   In these circumstances, it’s important to understand what is behind the request. That… | Read the full article


  10. The Growing Threat Posed by P2P Photography Platforms

    October 21, 2016 by Rene Anthony

    pexels-photo-14244

    As if professional photographers didn’t have enough to worry about within a crowded industry, there is a new threat set to pose another problem. That threat can be loosely defined as the emergence of P2P photography platforms.   Last week, the CEO of the Australian Institute of Professional Photography, Peter Myers, penned an article in The Australian that touched on the issue. In his piece, Myers argued that a new P2P booking system, Snappr, would pose a threat to professional photographers. While he stopped short of arguing that photographers’ businesses would be affected, Myers instead focused on the likely confusion among customers about what constitutes professional photography. But among his other points, Myers noted such platforms could be appealing for new photographers, and that the service fills a niche within the entry level market. Most surprisingly however, was one piece of rhetoric  – “If they are clearer about who their… | Read the full article