Photography

Why is My Photography Business Failing?

Despite what we think are our best efforts, at times things go against us and we fail to make headway in our pursuits. This may be in a personal context, or alternatively, in a professional setting concerning career aspirations. Photography businesses are one of those very career aspirations that may ultimately struggle to succeed. However, contrary to what you might think, the reasons behind a failing photography business are not merely related to bad luck. Often, failure stems from underlying problems that are not recognised by the business owner.   Not Putting Learnings into Practice It is one thing to conduct extensive research – to the point it may even be exhaustive – but if you’re not actually applying these learnings and putting them into practice, you’re not developing your business. In fact, all you are doing is extending your knowledge, which is great, albeit won’t necessarily get you clients… | Read the full article


Prime vs Zoom Lenses

When it comes to having the right gear for the job, photographers still remain somewhat divided over which type of lens they should keep on hand. For the beginners out there, prime lenses are those with a fixed focal point, whereas zoom lenses allow zoom capability as their name would suggest. So while on the face of things it might seem more versatile to carry a zoom lens, the reality is that prime lenses have notable upsides. In effect, it would be remiss to think that the two don’t both have a place in your bag. Let’s look a little closer at each option. Prime Lenses Since prime lenses do not have any zoom capabilities, photographers are restricted in terms of framing photos how they would like. Because of this shortfall however, quality is generally considered to be superior between the two options – at least on a like for… | Read the full article


Golden Hour Photography

When it comes to photography, timing can make all the difference. Trying to nail that shot with a perfect balance of warmth, colour, intensity and depth is no easy feat. The golden hour, which covers the hours ‘immediately after sunrise and before sunset, is considered the most accommodating time of the day. The reason being, these are the moments where the soft glow of the sun provides a delicate warmth contrasted with striking shadows. Something that just can’t be matched or recreated artificially. Let’s look closer at this special source of light.   Soft Warmth and Dimension Because the sun’s light is diffused through more of the atmosphere when emerging or descending, the light offers a warm, golden appearance. There are hues of yellow, orange and red which strike over subjects leaving a gratifying sight. This is particularly the case when it lights up a person’s skin, offering a soft… | Read the full article


Responding to Negative Reviews

One of the inevitable parts of business is that you’ll eventually work with clients who leave negative feedback. Whether it’s a mismatch in expectations, or just different styles, beliefs and personalities, you shouldn’t be too despondent as long as things stay professional. After all, as much as we might try, it’s unrealistic to expect that you’ll be able to please everyone. However, with the internet now a common place for anonymously communicating one’s opinion to the masses, while also functioning as a make or break marketing tool for photography businesses, how much attention should you pay to negative reviews left by clients? When you consider the internet is a virtual CV and portfolio for photographers, it’s easy to worry about the implications of such publicity. In most cases however, the reality is that one bad review shouldn’t tarnish your reputation. Consider these responses to negative reviews. Maintain Composure Some professionals,… | Read the full article


Inserting Colour into Your Photography

When it comes to expressing colour in photos, many photographers opt to maximise this through post processing in the editing room. The reason being, it’s not uncommon to experience moments where you have sunny conditions but the colours appear looking washed out. What’s the trick to extracting colours from your surroundings and inserting them into your photos? As we detailed previously, the best time of the day for shooting is during the golden hour. Sunlight is soft and warm, whereas that during the middle of the day is a lot more harsh and desaturated. That’s also assuming the sun is on your side. If instead you’re faced with overcast conditions, the results may be even duller. With this in mind, you really should strive to capture your shots during the golden hour when light from the sun is diffused more due to the longer distance it must travel through the… | Read the full article


Setting up a Photography Studio

Having your own dedicated studio is an essential aspect of running a professional photography business. While some opt for an external studio, provided you have ample space and privacy, you can also set up your own studio at home. Let’s take a look at some of the steps involved with a home studio. Find a Suitable Room This is the first and most important step. Fundamentally, if you don’t have a large enough room, or it lacks privacy, then your best bet is to consider an external studio. The measure of this should really be whether you have space to work different angles and also zoom with a wide angle lens where suitable for things like full body shots. Overall, for a broad range of photography sessions, the bigger the better. Suppose however that you do have sufficient space. First you want to make sure that the walls are white… | Read the full article


Food Photography Tips

Few things look better than a well prepared dish crafted to perfection. And as a food photographer, you’re fortunate enough to be involved in the important step of showcasing this delight. However, considering there are countless blogs and magazines out there dedicated to the topic, and even the same dish, you’re not short on competition. As such, it takes perfect execution to really separate yourself and your dish from the crowd. Follow these tips to get the fundamentals right.     Maintain the Focal Point It goes without saying that the dish is the star of the photo. Therefore, if you’re starting to incorporate other items like cutlery, porcelain or other, remain mindful that these have the potential to decrease the viewer’s engagement with the food. They can, and still should be used effectively, but balance and positioning are vital points when you create the composition of the shot. Presentation… | Read the full article


8 Things Photographers Hate

Photographers are generally considered a tolerant bunch. What with an endless number of amateurs devaluing the work of professionals, patience and persistence are defining traits of a successful photographer. Having said that, there are an assortment of things that make photographers want to tear their hair out. No doubt you’ve experienced some of these, or others, but let’s glance over the worst offenders.   Hearing How ‘Easy’ it must be to Take Photos for a Living There’s nothing easy at all when it comes to being a photographer. Boundless competition, price pressure, difficulties securing long-term clients, a general underappreciation of the industry – the list goes on. But just because a photographer happens to follow their passion and enjoy what they do, it doesn’t mean it’s an easy job.   Praise for Your Camera This one is all too common. Photographers should and do take great pride in their abilities… | Read the full article


Photographers Shouldn’t Confine Themselves to the Golden Hour

It’s widely acknowledged that the golden hour is the best time of the day for photographers to be working outdoors. As photographers, particularly those focusing on portraits, we embrace and rely on the warm, soft overtones during those short moments after sunrise and before sunset. And why not? After all, the conditions add another dimension to our work. However, this in itself should be a point of concern for portrait photographers. Sure, it’s more difficult to work in bright or sunny conditions. But why continually settle for the ‘easier’ option when you can hone your technical skills by working against the conditions? The reality is, if you’re intent on becoming a full time photographer, you will need to have a flexible schedule and work during the daytime hours. This includes those moments where the harsh sun is bearing down. This isn’t to say you should never work during the golden… | Read the full article


Tips for Photographing Pets

There’s something about photographing pets that just warms the heart of many. Whether it’s their adorable appearance, or their loveable personality, pets have a special place in family homes around the country. Not to mention, they are often a source of joy, humour and delight for plenty. Similar to newborns, working with pets is an unpredictable task and they won’t always be so accommodating. Accordingly, if you can master pet photography, there’s a fair chance you’ll have no problems working with any other type of subject again.     Aim for Natural Shots Instead of trying to force an animal into a certain place, or posing them in a certain manner, capture their natural movements. Sometimes the best shots eventuate when an animal is doing an activity, or engaging with another animal and perhaps even their owner. Increasing the shutter speed and using a continuous setting will help you capture… | Read the full article