1. New Year, Same Bad Habits

    January 15, 2017 by Rene Anthony


    It’s a new year and with that comes a refreshed and energised outlook! No doubt you set yourself some goals and resolutions, both personally and professionally. However, before you know it, you’ve gone back on your promises and fallen into your bad habits. Worse yet, you might not even realise that your old habits are weighing you down and preventing you from becoming a better photographer. So what are some of the bad habits you should be conscious of?   You’re Distracted Too Easily Few things inhibit productivity more than electronics and social media. Do you really need to receive, yet alone respond to, those SMS messages while you’re in the middle of an important task? A little bit of trawling through social media can be useful to understand current photography trends, news and even advertise your business, but wait until the end of the day to browse through your… | Read the full article

  2. Alternative Ways to Attract New Photography Clients

    January 8, 2017 by Rene Anthony


    As one might expect, with the benefits associated in having a diverse base of clientele, photographers are often competing to attract new clients. While we are accustom to personal websites and online advertising being the norm within the industry, there are still other ways to attract new leads and convert them into clients. What’s more, none of these particular methods rely upon a ‘hard sell’, yet can be just as effective.   Networking The photography industry is by no means restricted to operating independently. In fact, networking and collaboration is just one vital way that a photographer can grow their book of clients. For instance, wedding photographers could build rapport with makeup artists, who might then be able to advocate for you with another of their own clients.   Similarly, fashion photographers might be well poised to maintain close ties with the designers and/or models they work with, particularly considering… | Read the full article

  3. Telling Clients About Your Other Job

    December 31, 2016 by Rene Anthony


    One of the articles that caught our attention recently was written by a UK based cinematographer and videographer for Fstoppers, detailing the dilemma that photographers face in deciding whether to tell their clients they have another full-time job. While predominantly angled towards part-time photographers, the reality is, even full-time photographers might find themselves in a position where they work on other tasks or jobs as a part-time commitment. What one needs to consider in addressing the issue, is that photographers often step into the industry and proceed courtesy of a slow and gradual rise. Rarely, if ever, can a photographer command the sort of work volume that would allow them to commit themselves entirely to a career that often relies upon making a name for yourself and word of mouth. There will also be periods where for a more established photographer there is less volume of work, or personal goals… | Read the full article

  4. A Cautionary Tale on Work Released into the Public Domain

    December 18, 2016 by Rene Anthony


    Earlier this year, the photography industry looked set for one of the most high profile legal cases in recent times. Getty Images found themselves the subject of a $1bn claim, with photographer Carol Highsmith accusing the company of copyright infringement by licensing and selling her publically available work without permission. Furthermore, the media company also demanded the photographer pay to use the photos which she had in fact created. Sounds like a pretty clear-cut case, right? Another example of big companies pushing their weight around? The case was indeed clear-cut – but not as you might see it. You see, in this instance, notwithstanding the fact that Getty had no legal right to claim copyright ownership or exclusive licensing, the company did not infringe on any rights by selling the photographers work. And this is exactly how the courts saw the matter when they sided with Getty. Now, let me… | Read the full article

  5. Building Rapport With Your Clients For a Photoshoot

    December 11, 2016 by Rene Anthony


    Regardless of the industry one works in, building rapport with your clients is one of the most important considerations. Not only do you increase the effectiveness of your output, but you also increase the prospects of repeat work from said clients. In turn, you’re also positioning yourself well to generate work from new clients, as word of mouth is one of the most effective forms of marketing for any business. How then can one build rapport with their clients? We discuss a few of the considerations that photographers should be mindful of.   Pay Attention While the opportunity won’t always be available, any instances you do have to meet your client informally for a quick chat will do wonders to let them know that you’re accessible. This opportunity is also valuable to ask questions and understand the specific requirements of each client. After all, because every project is different, you… | Read the full article

  6. What Role Can Self-Portraits Play to Help You Improve Your Photography Skills

    December 4, 2016 by Rene Anthony


    In every professional photographers’ career, they reach a point where they decide to focus their skills on a particular category within the industry. This could range from wedding photography, to baby photography, portraits, or one of many other prominent categories. What’s often overlooked is the benefit that experience within other categories can bring to your chosen field through the insights and techniques that can be gleaned. Perhaps eve n less recognised, self-portraits are one such area that can help a photographer hone their photography skills, particularly with respect to categories that deal with clients.   One of the greatest facets that photographers can draw from self-portraits is the difficulty that accompanies their creation. After all, one has to have the foresight to predict what their specific appearance will be at the moment the photo is taken, yet alone gauge the necessary requirements for lighting, focus, timing and many other considerations…. | Read the full article

  7. Why There is Merit in Working with Others

    November 25, 2016 by Rene Anthony


    It’s easy to think of photography as an individual industry. After all, you’re likely operating as a sole trader business, while also ‘competing’ for work against others you may never even meet. But behind this façade it’s important to learn that becoming a better photographer is often leveraged through the relationships you form while working with those around you.   On the one hand, you might be tempted to view other photographers as competitors. And in some instances, you’re right. However, if you’re looking to attract and sustain the right type of customer – that is, a loyal one – then you’ll learn that these clients often make their decision based on unique facets specific to a photographer. For example, their creative flair or personality.   In this sense because imitation isn’t necessarily desirable as a photographer when you’re trying to build your own brand, and you don’t want to… | Read the full article

  8. When Does Travel Photography Become Exploitation

    November 19, 2016 by Rene Anthony


    Whether it’s amateurs who love to share their holiday snaps on social media, or professional photographers who make a living going from country to country to document some of the world’s most eye opening sights and stories – many of us share a love for travelling. But this passion to explore the world often calls into question the intent of photographers when they are presented with the dark and depressing side of travelling, particularly in less developed nations. As more and more travellers look to venture off the beaten track, an increasing number of people are bearing witness to poverty and squalor. They often feel compelled to document such conditions via videos or photos, even though this may be a practice going against the wishes of locals who hardly view their living conditions as a tourist attraction. On this point, there is effectively a fine line between travel photography being… | Read the full article

  9. How Can Photographers Boost Their Productivity

    November 4, 2016 by Rene Anthony


    Despite technology becoming increasingly sophisticated, it seems that we’re never quite content with the extent of our own productivity. We’re always on the lookout for a way to simplify our procedures or realise efficiencies that boost our productivity. When it comes to photography, things are no different – with a few measures that photographers can adopt, one can transform their output to have a more profound impact on their business. Never underestimate the importance of planning Create a series of schedules that cater for the short-term ‘here and now’, as well as longer term plans. For instance, have a checklist that covers the daily tasks that you need to complete, while also setting about weekly or monthly goals (perhaps such things as the number of new leads, or an increased engagement in social media). For many, visual checklists or lists are easier to manage.   Short term planning should allocate… | Read the full article

  10. What if Your Client Wants a Reshoot

    October 30, 2016 by Rene Anthony


    For what seems like an eternity, professional photographers have had to contend with others telling them how to approach their own work. And with camera phones now widespread, there is no shortage of ‘armchair’ experts who believe they are ‘qualified’ to take photos. Sometimes, this includes clients. What should you do when a client tells you that they don’t like your photos and want a reshoot?   As we’ve detailed in the past, a good relationship between a photographer and client centres on the principle of managing expectations. Where you’ve set your policies in place, there is less room for ambiguity when it comes to unwarranted claims and criticisms. But even with a contract, a client can still find reason to remain unhappy with the work you’ve done – leading to the request for a reshoot.   In these circumstances, it’s important to understand what is behind the request. That… | Read the full article