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About this Photographer
An expert in visual story telling, Lucas Wroe integrates photography, video direction and editorial to portray powerful brand messages to target audiences. Lucas's preternatural eye for bespoke imagery has brought him to work with a variety of marketing and campaign teams of Australia's most high profile organisations and events (sporting, government and corporate) to create and distribute instant visual messages to consumers and followers.
He have had the great pleasure to work with and witness some of the world's greatest athletes and personalities. Currently, Lucas covers commercial and editorial imagery, in and out of the studio, for corporate clients and of course in the world of sport. Lucas began his career on the commercial side of the industry, before moving to what he has become most renown for, his specialty services for sports business, features and action photography.
Lucas's client diversity is often his greatest enjoyment, especially when every day can be so different. From the discretion of defence contractors and ceremony of diplomatic delegations to the achievements of a world champion or the future dreams of a junior athlete. Lucas is driven by a prodigious love and passion to capture a special insight into his subjects and to always build on the great work that has come before.
The internet revolution is connecting people better and has made them more savvy than ever before. Social Media is an organisation's public news wire able to instantly connect with customers, corporate partners and the public, transmitting up-to-date information, and bypassing traditional methods of communication.
Marketing and brand management is going through an unprecedented era of change, where the consumer is controlling the information they seek, are more savvy to corporate advertising and expect immediate gratification.
Lucas believes that social media can connect with the individual on a personal basis, more so than mass traditional media, and when developed within a targeted marketing plan - where the consumer drives the knowledge they seek - has been proven to be more effective.
Creativity isn't a luxury, it's a commercial imperative. In today's market more than ever, brands need imagery that captivates and spurs the public imagination; that makes them want to share and interact. Contact Lucas today to develop an imaging plan for your organisation or event.
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Publishing Australia Pty Ltd trading as Photographers.com.au (ABN 42 120 531 982)