We often hear from a lot of new or emerging photographers about some of the barriers they face in turning their passion into a sustainable livelihood. At times, this might be because their prospective client is looking for someone with a broader portfolio of work. In other instances, word of mouth marketing or the sheer level of competition might go against the photographer. And then there is the other argument – that they don’t have the best photography equipment to compete against the best.
While the first few of these arguments might hold some merit, the fact of the matter is, the last argument doesn’t keep its head above water. For starters, every other photographer before you, and who has since gone on to make a living out of the profession would have likely contended with equipment that was (technically) limited when they started – compared with their established peers. Of course, no one is necessarily saying that amateur equipment or mobile phones will do the trick.
In fact, it’s actually quite easy to argue that prior generations of photographers were actually disadvantaged by the quality of the equipment available at the time. Of course, they would have been competing with like-for-like gear against fellow photographers. However, they would have regularly had to upgrade their equipment as technology rapidly increased around them and afforded bigger step changes in quality.
The other facet to consider, is that many of the perceived deficiencies which beginner photographers like to quote among their gripes, can be overcome through other methods or intuitive thinking. If the cameras of bygone eras were able to hold their own and produce fantastic photos as they did, even today’s basic, entry-level professional cameras are capable of achieving the same results.
Working within said limitations is also means for a beginner to position themselves as better overall photographer. They begin to understand what specific features do, and start to look for creative elements to take on a greater role. Creativity is not only one of the most valuable traits among photographers, but it is also one of the most influential factors in delivering value.
Most importantly, photographers are artists and storytellers. They need to be able to convey and deliver powerful images, while offering value to clients. The unique nature with which we as people are able to view something is means to facilitate value in the way one presents content. If a photographer lacks the vision or talent to plan a well thought-out shot, then even the best equipment will cast the photos as lacklustre. Therefore, appreciating art and style can have as big a role in developing your career than photographic equipment.
Once you’ve established yourself within the industry, and have ensured that your business is financially viable, then you can start to consider upgrading equipment as you feel necessary. After all, if the income you produce isn’t going to cover the expenses you outlay, as well as a reasonable amount for your time and opportunity costs, then you may find yourself selling equipment before long.
