Tag: Market

The Grey in Between

Today I want to tell you a couple stories.  This is a story about something that has happened to me, and some things that have happened to other people, something that could have happened to you, or might happen to you. I use Nikon, I love Nikon gear and have been a Nikon person for many years now. When you get into DSLRs and choosing your gear, you do have to think about it like a life choice, because once you get the gear you want, well it is hard to change.  So I have put a lot of money into my equipement, I would hate to think exactly how much, but a lot. I know that Nikon have this thing called the Nikon Professional Services, or NPS for short.  To be a member you have to fill certain criteria, which you can find on the NPS page.  I first heard… | Read the full article


Finding that Niche in the Market Place

Before digital photography most photographers would work in several areas.  The average photographer would be a wedding photographer, a portrait photographer, they would take photos of anything that people asked them to take.  There weren’t a lot of differences in what one photographer did, compared to another.  If you look back on old family portraits, there wasn’t a lot of differences between one photographer and the next.  That isn’t to say that there weren’t photographers who worked in a unique style, but they were rare.  There was a way to take photos of a family, of an individual or of a wedding party.  The lighting was much the same with all them, and most had the same backgrounds or back drops. So with the advent of digital photography and DSLR’s becoming affordable, there has been a big increase in the number of people with cameras, and calling themselves photographers.  Do… | Read the full article


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