1. Avoiding Burnout as a Photographer

    January 30, 2017 by Rene Anthony

    alone-513525_640

    Despite our best intentions, few who have practiced photography all their lives can lay claim to have never felt burnt out. Even those who are involved in ‘lucrative’ careers, or industries that might appear volatile and fast paced can get caught up by that flat feeling or uncertainty about what it is they’re doing with their lives.   While photographers are often thought of as creative, free-thinking people, exposure to other hobbies, businesses and areas of knowledge can open one’s mind to alternative pursuits. And as is human nature, we tend to think the grass is always greener on the other side. However, the reality is that photography can be tremendously exciting, but every now and then it’s wise to follow some general practices to avoid photographer burnout.    Don’t overthink it It’s easy for many photographers to become obsessed with the need to constantly shoot. Known as ‘FOMO’, or… | Read the full article


  2. Submitting Your Wedding Photos for Publishing

    January 26, 2017 by Rene Anthony

    pexels-photo-132759

    One of the difficulties that wedding photographers face is the challenge of having their work published online or in a magazine publication. With so many photographers vying for the limited space available, it’s easy to see how vital this coverage can be. Not only will it showcase your creativity and talent, but it will serve as some of the most effective marketing available – because it is directly targeted to your core audience.   Noting these benefits, we offer these tips to wedding photographers looking to have their work published. While we anticipate they will improve your chances, at the end of the day the detail and quality of your photos, as well as the story your work is able to convey, will both be defining factors. Make sure all Parties are on the Same Page One of the first things you want to get right is to ensure that… | Read the full article


  3. New Year, Same Bad Habits

    January 15, 2017 by Rene Anthony

    pexels-photo

    It’s a new year and with that comes a refreshed and energised outlook! No doubt you set yourself some goals and resolutions, both personally and professionally. However, before you know it, you’ve gone back on your promises and fallen into your bad habits. Worse yet, you might not even realise that your old habits are weighing you down and preventing you from becoming a better photographer. So what are some of the bad habits you should be conscious of?   You’re Distracted Too Easily Few things inhibit productivity more than electronics and social media. Do you really need to receive, yet alone respond to, those SMS messages while you’re in the middle of an important task? A little bit of trawling through social media can be useful to understand current photography trends, news and even advertise your business, but wait until the end of the day to browse through your… | Read the full article


  4. Alternative Ways to Attract New Photography Clients

    January 8, 2017 by Rene Anthony

    person-smartphone-office-table

    As one might expect, with the benefits associated in having a diverse base of clientele, photographers are often competing to attract new clients. While we are accustom to personal websites and online advertising being the norm within the industry, there are still other ways to attract new leads and convert them into clients. What’s more, none of these particular methods rely upon a ‘hard sell’, yet can be just as effective.   Networking The photography industry is by no means restricted to operating independently. In fact, networking and collaboration is just one vital way that a photographer can grow their book of clients. For instance, wedding photographers could build rapport with makeup artists, who might then be able to advocate for you with another of their own clients.   Similarly, fashion photographers might be well poised to maintain close ties with the designers and/or models they work with, particularly considering… | Read the full article