Month: September 2017
Responding to Negative Reviews
One of the inevitable parts of business is that you’ll eventually work with clients who leave negative feedback. Whether it’s a mismatch in expectations, or just different styles, beliefs and personalities, you shouldn’t be too despondent as long as things stay professional. After all, as much as we might try, it’s unrealistic to expect that you’ll be able to please everyone. However, with the internet now a common place for anonymously communicating one’s opinion to the masses, while also functioning as a make or break marketing tool for photography businesses, how much attention should you pay to negative reviews left by clients? When you consider the internet is a virtual CV and portfolio for photographers, it’s easy to worry about the implications of such publicity. In most cases however, the reality is that one bad review shouldn’t tarnish your reputation. Consider these responses to negative reviews. Maintain Composure Some professionals,… | Read the full article
Inserting Colour into Your Photography
When it comes to expressing colour in photos, many photographers opt to maximise this through post processing in the editing room. The reason being, it’s not uncommon to experience moments where you have sunny conditions but the colours appear looking washed out. What’s the trick to extracting colours from your surroundings and inserting them into your photos? As we detailed previously, the best time of the day for shooting is during the golden hour. Sunlight is soft and warm, whereas that during the middle of the day is a lot more harsh and desaturated. That’s also assuming the sun is on your side. If instead you’re faced with overcast conditions, the results may be even duller. With this in mind, you really should strive to capture your shots during the golden hour when light from the sun is diffused more due to the longer distance it must travel through the… | Read the full article
Setting up a Photography Studio
Having your own dedicated studio is an essential aspect of running a professional photography business. While some opt for an external studio, provided you have ample space and privacy, you can also set up your own studio at home. Let’s take a look at some of the steps involved with a home studio. Find a Suitable Room This is the first and most important step. Fundamentally, if you don’t have a large enough room, or it lacks privacy, then your best bet is to consider an external studio. The measure of this should really be whether you have space to work different angles and also zoom with a wide angle lens where suitable for things like full body shots. Overall, for a broad range of photography sessions, the bigger the better. Suppose however that you do have sufficient space. First you want to make sure that the walls are white… | Read the full article
Food Photography Tips
Few things look better than a well prepared dish crafted to perfection. And as a food photographer, you’re fortunate enough to be involved in the important step of showcasing this delight. However, considering there are countless blogs and magazines out there dedicated to the topic, and even the same dish, you’re not short on competition. As such, it takes perfect execution to really separate yourself and your dish from the crowd. Follow these tips to get the fundamentals right. Maintain the Focal Point It goes without saying that the dish is the star of the photo. Therefore, if you’re starting to incorporate other items like cutlery, porcelain or other, remain mindful that these have the potential to decrease the viewer’s engagement with the food. They can, and still should be used effectively, but balance and positioning are vital points when you create the composition of the shot. Presentation… | Read the full article
