Month: October 2017
Prime vs Zoom Lenses
When it comes to having the right gear for the job, photographers still remain somewhat divided over which type of lens they should keep on hand. For the beginners out there, prime lenses are those with a fixed focal point, whereas zoom lenses allow zoom capability as their name would suggest. So while on the face of things it might seem more versatile to carry a zoom lens, the reality is that prime lenses have notable upsides. In effect, it would be remiss to think that the two don’t both have a place in your bag. Let’s look a little closer at each option. Prime Lenses Since prime lenses do not have any zoom capabilities, photographers are restricted in terms of framing photos how they would like. Because of this shortfall however, quality is generally considered to be superior between the two options – at least on a like for… | Read the full article
Golden Hour Photography
When it comes to photography, timing can make all the difference. Trying to nail that shot with a perfect balance of warmth, colour, intensity and depth is no easy feat. The golden hour, which covers the hours ‘immediately after sunrise and before sunset, is considered the most accommodating time of the day. The reason being, these are the moments where the soft glow of the sun provides a delicate warmth contrasted with striking shadows. Something that just can’t be matched or recreated artificially. Let’s look closer at this special source of light. Soft Warmth and Dimension Because the sun’s light is diffused through more of the atmosphere when emerging or descending, the light offers a warm, golden appearance. There are hues of yellow, orange and red which strike over subjects leaving a gratifying sight. This is particularly the case when it lights up a person’s skin, offering a soft… | Read the full article
Ranking on Photographers.com.au
Whilst it’s not quite a complicated as Google’s famous ranking algorithm, we have gone to some effort over time to try to push the best results to the top for potential customers who are searching for a professional photographer. Behind each profile on the site is a score. This score, combined with three other things (location, subscription status & responsiveness… we’ll talk about those later) dictates how high up the search results you’ll be on any given search. This is obviously really important – if you’re a wedding photographer in Adelaide, for example, you want to make sure that your name is in the top few results, or at least on the first page. The biggest factor in this score is your profile completeness. Searchers (potential customers), don’t want to see profiles devoid of images, information and a just a few lines in the description. They want to see a… | Read the full article
