November 2, 2012 by David Lye
For many, the appeal of a creative job like photography means being your own boss and finding your own clients – but the only way to make it lucrative is to go out there are find a constant amount of work. If you don’t want to work for a studio and you enjoy being out on your own, then a freelance career path might be the one for you. Working as a freelance photographer means you choose the clients you want to work with, you set the rates and you ultimately decide the fate of your company – whether that means to expand it later on or decide to take a different path. Starting up any business takes time and patience, but there are a few tips you can use along the way to make things a little less stressful. Here are a few factors in starting up a freelance… | Read the full article
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October 29, 2012 by David Lye
It doesn’t matter what type of business you are in, you need to promote and market it in order to be successful. The same goes for photographers, no matter what type of photography you offer; glamour shots, head shots, scenery, wedding, children’s, et cetera. Marketing and promotion doesn’t have to be expensive, if you know where to start. One of the first things you need to do to promote your photography business is to create a website. If you can’t design one for yourself, enlist the services of a web designer to build one for you. There are always ways to work out deals with a website designer so that you don’t have to pay an arm and a leg for services. Trading services, offering discounts and benefits are a way of reducing costs and provide exposure for each other during hard times. List your business in local directories and local… | Read the full article
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October 15, 2012 by David Lye
Whenever you have your own business, it takes more than telling friends and family to pass the word around to get enough clients into your photography’s studio, or to get enough work as a freelance photographer.Marketing and advertising are essential factors in any business, but many people just starting out don’t have the money to devote to large scale marketing campaigns. If you are just starting out with your photography business or trying to increase your clientele list in your freelance business, there are a few important tips that will save you time and money when promoting your business. As with anyone, if you are just starting out, you’re more likely to do a variety of jobs because you feel as though you’ll be just starting out and some money is better than no money. While that’s true, it won’t help you create a niche for your photography. For example,… | Read the full article
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